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Product Manager - Japan

Apply now Job no: 608610
Work type: Permanent
Location: Tokyo
Categories: Marketing, Asia Pacific, Individual Contributor

Position Overview / Purpose:

Product Manager plays a significant role in NCC business growth by contributing to the development of strategy, managing launch projects, promoting existing products, and collaborate with many internal & external stakeholders for organizational & cultural growth for the following purposes

  • Develop an integrated marketing strategy based on the Global/APAC/NCC strategic initiative priorities for the growth of Cochlear Implant Market, and Bone Anchored Hearing Aid solution;

    Clearly defining and prioritizing the NCC business opportunity. And develop a detailed implementation plan while Incorporating into overall product launch timetable



Accountability 1:   Develop an integrated marketing strategy based on the Global/APAC/NCC strategic initiative priorities for the growth of Cochlear business

·         Focus on what matters on business, and specifically “Grow the core” element.

·         Utilize the ENTICE (awareness to action), ENTER (consultation to referral), ENGAGE (counselling to recovery), EMPOWER (switch-on to rehabilitation), EXTEND (hearing advocacy) framework, and enhance engagement of candidates.

·         Utilize market research, market analysis and customer insights for the development of the plan

  • Provide a central point for marketing strategy interactions in NCC.


    Accountability 2:   Clearly define and prioritize the NCC business opportunity.  And develop a detailed implementation plan while incorporating into overall product launch timetable

  • Clearly articulate the value proposition for each of the product offerings in each target customer group and segment.

    Prioritize the projects, and activities.

    Develop a NCC new product launch plan for the purpose of demand generation

    New product initiatives

    Habilitation Initiatives in collaboration with Clinical Education & Service Team

    Develop the promotion plan and implement for NCC business sustainable growth.

    Organize objectives, accountability & responsibility, timeframes

    Linking into the A+ hearing framework.

    Work in concert with APAC marketing and NCC cross functionally.            


    Accountability 3:   Contribute to the cultural development & marketing team management.

    Collaborate cross functionally in marketing plan development and implementation, and contribute to implementation in field, if necessary, as One Cochlear.

    Work as a member of marketing team, contribute to the proactive culture development and smooth team management based on HEAR behaviour.

    Collaborate other functional leaders to operate the business smoothly.

  • Communicate & interact with APAC marketing and share the necessary information.
  • Contribute to the growth of marketing team as a senior member in marketing


Team Role (Individual contributor):

  • Individually work, but will collaborate with other team members and other Dept. member as one Cochlear.
  • Involve the Customer Facing team in Nihon Cochlear. Proactively communicate cross functionally, so that new initiatives will move forward without missing anything, Develop the better plan with cross functional input.
  • Work with APAC team and report / have necessary information interactively.




Key Incumbent requirements:



•            Graduate qualifications in marketing, business, engineering, IT or science

•            Postgraduate qualifications in marketing, business administration or management; MBA or equivalent preferred

•            Minimum 5 years of product management / marketing / services management in a medical device or technology field; preferably in pharmaceutical / life science industry / medical devices

•            Demonstrated ability to identity business opportunities and utilize business tools to model process improvement and profitability

•            Proven project management expertise

•            Good interpersonal and relationship building skills

•            Achievement oriented with a strong attention to detail

•            Outstanding business acumen

•            Enthusiasm – willingness to go above and beyond what’s required 

•            Native Japanese language, Fluent in business English both writing and conversation


Development Value of this role:

  • Organize the strategy and contribute to Japan business
  • Enhance more capacity & strategic excellence in product management, and marketing department in NCC.


Advertised: Tokyo Standard Time
Applications close: Tokyo Standard Time

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