Product Manager, Sound Processors & Connectivity
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Job no: 616147
Work type: Permanent
Location: Panama City, Panama
Categories: South & Central America, Individual Contributor
Resposanbilities:
- Perform financial analysis, build business cases, and determine customer segmentation.
- Evaluate appropriate positioning and messaging by channel and customer.
- Create and disseminate Sound Processors and Connectivity product related market announcements.
- Support development of communications to market for Sound Processors and Connectivity product issue mitigation.
- Lead coordination of a cross-functional Sound Processors and Connectivity launch team including representatives from Sales, Marketing, Clinical Affairs, Regulator Affairs, Finances, Logistics, Customer Service and Quality.
- Partner with Global Marketing to manage Sound Processors and Connectivity product launch logistics, promotional messaging, and marketing deliverables for the Latin America Region.
- Develop and execute on an integrated marketing plan in cooperation with appropriate stakeholders.
- Responsible for creation and ownership of Sound Processors and Connectivity Product Launch Plans (PLPs).
- Project Manager and Project Lead for Sound Processors and Connectivity product launches and campaigns.
- Post-launch follows up, measurement, lessons learned and issue mitigation.
- Determine Sound Processors and Connectivity product launch and obsolescence timing.
- Lead Sound Processors and Connectivity portfolio optimization efforts and product discontinuances.
- Support development of pricing strategy.
- Support development of annual Strategic Marketing Plan for Sound Processors and Connectivity product.
- Communicate Sound Processors and Connectivity product changes and issues to internal stakeholders.
- Create and disseminate messaging and FAQ documents to customer facing personnel in response to market events.
- Serve as the technical and commercial expert for all aspects related to the Sound Processors and Connectivity portfolio.
- Assess training needs / requirements in the markets and partner with the Clinical / Technical teams to ensure effective delivery to all relevant stakeholders.
- Create and train Sound Processors and Connectivity product promotional field plays and messaging guides.
- Provide Sound Processors and Connectivity product training during internal and external meetings.
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- Collect competitive intelligence and communicate information internally.
- Continuously monitor marketplace for relevant trends, company news and industry changes.
- Communicate competitive tactics internally to key stakeholders.
- Consolidate competitive intelligence to inform the annual strategic planning process.
- Conduct voice of customer (VOC), brand awareness, message testing, market sizing and other market research.
- Regularly accompany field representatives to customer visits and attend relevant professional meetings.
- Synthesize market research findings to inform product development, strategic planning, and promotional tactics.
Requirements:
Minimum:
- Graduate qualifications in marketing, business, science or engineering related degree.
- Postgraduate qualifications in business, engineering, or management; MBA or equivalent preferred.
- Minimum 4 years of product management / revenue generating projects / services management; preferably in health care or prescription products.
- Demonstrated ability to identity business opportunities and utilize business tools to model process improvement and profitability.
- Good interpersonal and relationship building skills.
- Achievement oriented with a strong attention to detail.
- Outstanding business acumen.
- Enthusiasm – willingness to go above and beyond what’s required.
- Fluent in English, Portuguese highly desirable.
Ideal
- Business development, commercial and Business Intelligence experience in Health Care will be viewed favorably.
- Latin America environment experience.
- Experience in online product applications management, CRM and Data/Trend Analysis.
Development Value of this role
- Experience across multiple country markets
- Further skills in both B2B and B2C
- Opportunity to establish value-added services within CLA
Region-specific Requirements
- Domestic and international travel required (up to 40% of the time)
Advertised: Central America Standard Time
Anticipated Application Closing: Central America Standard Time
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